Pepsi Corporation History and Major Problems Essays

Pepsi Corporation History and Major Problems Essays Pepsi Corporation History and Major Problems Essay Pepsi Corporation History and Major Problems Essay I. PEPSI CORPORATION HISTORY The Pepsi-Cola story began in a drugstore in New Bern, North Carolina, USA in 1896. Caleb Davis Bradham, a pharmacist, owned a drugstore named Bradham Drug Company in downtown New Bern. Like many of the drug stores at the time, Bradham’s store also housed a soda fountain. Here, Bradham offered his own soda concoctions which attracted most of the small-town folks. On August 28, 1898, Bradham invented a new recipe, blending kola nut extract, vanilla and â€Å"rare oils. This soda drink, initially known as Brad’s Drink, gathered so much popularity not only for its delicious and refreshing taste but people believed it helped them by aiding digestion and boosting their energy. Bradham likened the effect to digestion to the enzyme pepsin, even though it was not used as an ingredient. By combining the terms pepsin and cola, Bradham renamed his recipe Pepsi-Cola. Pepsi’s early growth was less significant than that of Cokes, and its real stre ngth as a competitor to Coke began after became CEO in 1950, a time when Pepsi was nearly bankrupt. Bradham was expected to liquidate the Pepsi-Cola Co. Instead, he made it his goal to beat Coke (, 2003). Pepsi spread to Canada in 1906, and the year after that, it was registered in Mexico. By 1908, Pepsi had upgraded their transportation delivery services from horse-drawn carts to automobiles. Pepsi seemed to be becoming successful in such a short time. But there is still a problem. By the time Pepsi Cola came out, Coke had already made its mark among the public and the newcomer Pepsi found it hard to find a consumer base. In the 1920’s, the company released the ad Drink Pepsi. It will satisfy you. However, despite industrious efforts, the Pepsi Company still fell into bankruptcy due to the fall of the sugar market. After seventeen years of success, Caleb Bradham lost Pepsi Cola. He had gambled on the fluctuations of sugar prices during W. W. I, believing that sugar prices would continue to rise but they fell instead leaving Caleb Bradham with an overpriced sugar inventory. Pepsi Cola went bankrupt in 1923. It suffered several years of losses before it was sold to Loft Inc. , a giant candy company. Loft was what Pepsi was waiting for. The company began to regain its former success. 1936 saw the formation of Pepsi Limited of London, and in 1938, the Pepsi logo was trademarked in the Soviet Union. The company sold the drink in 12 oz. bottles and launched the advertising campaign of Twice as Much for a Nickel. In 1993, Pepsi-Cola found itself in a crisis situation when a man in Tacoma, Washington claimed he had found a syringe inside a can of Diet Pepsi. Soon after the story hit the news, claims surfaced all over the country. People claimed to find objects from bullets to crack cocaine vials. Pepsi-Cola knew that the foreign objects had been inserted by people outside the company who had tampered with the product. Pepsi-Cola decided to use a defensive strategy, claiming its innocence in the matter. Proving the company’s innocence would be pivotal in protecting further damage to Pepsi-Cola’s brand name. Pepsi employed a variety of strategies to deal with the problem. PepsiCos India operations were met with substantial resistance in 2003 and again in 2006, when an environmental organization in New Delhi made the claim that, based on its research, it believed that the levels of pesticides in PepsiCo (along with those from rival Coca-Cola Company), exceeded a set of proposed safety standards on soft drink ingredients that had been developed by the Bureau of Indian Standards. PepsiCos usage of water was the subject of controversy in India in the early and mid 2000s in part because of the companys alleged impact on water usage in a country where water shortages are a perennial issue. In this setting, PepsiCo was perceived by India-based environmental organizations as a company that diverted water to manufacture a discretionary product, making it a target for critics at the time. Pepsi-Cola came to the Philippines through John Clarkin, a native of Minnesota, USA, who came with the American forces at the close of World War II. On October 16, 1946, Clarkin acquired a franchise to bottle Pepsi in the Philippines. He consequently founded the Pepsi-Cola Bottling Company of the Philippine Islands Ltd. and became its president and general manager. As of January 2012, 22 of PepsiCos product lines generated retail sales of more than $1 billion each,and the companys products were distributed across more than 200 countries, resulting in annual net revenues of $43. 3 billion. Based on net revenue, PepsiCo is the second largest food beverage business in the world. Within North America, PepsiCo is ranked (by net revenue) as the largest food and beverage business. II. MAJOR PROBLEMS 1. COMPETITORS â€Å"Pepsi’s early growth was less significant than that of Cokes, and its real strength as a competitor to Coke began after someone became CEO in 1950, a time when Pepsi was nearly bankrupt. Bradham was expected to liquidate the Pepsi-Cola Co. Instead, he made it his goal to beat Coke (, 2003). Pepsi spread to Canada in 1906, and the year after that, it was registered in Mexico. By 1908, Pepsi had upgraded their transportation delivery services from horse-drawn carts to automobiles. Pepsi seemed to be becoming successful in such a short time. But there is still a problem. By the time Pepsi Cola came out, Coke had already made its mark among the public and the newcomer Pepsi found it hard to find a consumer base. 2. FINANCIAL PROBLEM/BANKRUPTCY â€Å"In the 1920’s, the company released the ad Drink Pepsi. It will satisfy you. However, despite industrious efforts, the Pepsi Company still fell into bankruptcy due to the fall of the sugar market. After seventeen years of success, Caleb Bradham lost Pepsi Cola. He had gambled on the fluctuations of sugar prices during W. W. I, believing that sugar prices would continue to rise but they fell instead leaving Caleb Bradh am with an overpriced sugar inventory. Pepsi Cola went bankrupt in 1923. 3. PUBLIC RELATIONS CRISIS â€Å"In 1993, Pepsi-Cola found itself in a crisis situation when a man in Tacoma, Washington claimed he had found a syringe inside a can of Diet Pepsi. Soon after the story hit the news, claims surfaced all over the country. People claimed to find objects from bullets to crack cocaine vials. Pepsi-Cola knew that the foreign objects had been inserted by people outside the company who had tampered with the product. Pepsi-Cola decided to use a defensive strategy, claiming its innocence in the matter. Proving the company’s innocence would be pivotal in protecting further damage to Pepsi-Cola’s brand name. Pepsi employed a variety of strategies to deal with the problem. † 4. SAFETY STANDARDS â€Å"PepsiCos India operations were met with substantial resistance in 2003 and again in 2006, when an environmental organization in New Delhi made the claim that, based on its research, it believed that the levels of pesticides in PepsiCo (along with those from rival Coca-Cola Company), exceeded a set of proposed safety standards on soft drink ingredients that had been developed by the Bureau of Indian Standards. 5. WATER USAGE â€Å"PepsiCos usage of water was the subject of controversy in India in the early and mid 2000s in part because of the companys alleged impact on water usage in a country where water shortages are a perennial issue. In this setting, PepsiCo was perceived by India-based environmental organizations as a company that diverted water to manufacture a discretionary product, making it a target for critics at the time. †

Without Efficient States, Productive Activity, and a High Level of Glo Literature review

Without Efficient States, Productive Activity, and a High Level of Globalization Would Be Impossible - Literature review Example Thus, the job of a coal miner in Britain might depend on events in South Africa or Poland as much as on local management or national government decisions. Although the notion does not just refer to global interconnectedness. Globalisation 'is best understood as expressing fundamental aspects of time-space distancing. Globalisation concerns the intersection of presence and absence, the interlacing of social events, and social relations "at a distance" with local contextualities' (Giddens 1991:21). David Harvey (1989:240), too, refers to the fact that globalisation describes our changing experience of time and space or 'time-space compression'. According to Jessop, phenomena firmly within an ontologically broader context of capitalist socio-economic and sociopolitical restructuring, in order to ascertain exactly how they intervene in power struggles over this restructuring. This would be in order to clarify whether or not these interventions are contingent or can be attributed to objective necessities. In this context, it makes no sense to postulate 'the market' and 'the state' axiomatically against one another, since the two really presuppose one another (Jessop 1997:50-52). Hence and indeed following Jessop, (Magnus Ryner; 2002: 101) suggest that we pose the question of globalisation with reference to the manner in which:(a) socio-economic orders become materially reproduced (or not) through the configuration of a regime of accumulation and mode of regulation;(b) Potential and tendential social conflicts are 'managed' (or not)-that is, how they are mediated, regulated, and neutralised-through socially embedded authority structures; (c) This order is (or is not) 'normalized' and stabilized through the articulation of the terms of legitimacy which engenders the social order with a stable 'consensual' 'mass base';(d) Questions (a), (b) and (c) interrelate to form (or not) a Gramscian historic bloc or sets of interacting historic blocs. The elating trade barriers, liberalization of capital markets, as well as speedy technical development, particularly in the fields of information technology, transport, and telecommunications, have infinitely improved and hasten the faction of people, information, possessions, and resources. In the same way, they have as well expanded the variety of issues which spread out the boundaries of nation-States necessitating international median setting and directive and, consequently, conference and formal discussions on a global or district scale. numerous of the tribulations distressing the world today such as poverty, ecological pollution, financial crises, organized crime and terror campaign - are ever more transnational in nature, and cannot be a pact with simply at the national level, nor by State to State negotiations.Immense economic, as well as social interdependence, seems to influence national decision-making processes in two essential ways. It calls for a transfer of decisions to the worldwide level and, due to an increase in the stipulate for participation it as well needs numerous decisions to be relocated to confined levels of government.Thereby, globalization requires multifaceted decision-making processes, which occurs at diverse levels, explicitly sub-national, national, and global, paving the way to an emergent multi-layered structure of power.

Full scale research proposal Essay Example | Topics and Well Written Essays - 2500 words

Full scale research proposal - Essay Example This research recognizes the need for employee motivation most especially in the era characterized by intense competition. Previous researches conducted with regard to this topic point out that this motivation will significantly increase the productivity of the employees, thereby bringing more profit to the company. In the same manner, it will also allow the employees to work hand in hand with each other in the attainment of the company’s goals. This study then concentrates on how employee motivation is enhanced in Morrisons supermarket. In order to yield valid and reliable conclusions, the researcher closely intertwines the qualitative and quantitative approaches. Under the qualitative aspect, a review of literature shall be undergone in order to examine previous studies conducted with regard to the topic at hand, thereby allowing the researcher to grasp the topic at hand. On the other hand, the quantitative aspect of the study deals with the conduction of surveys to gather the opinion of two hundred respondents (150 are employees of Morrisons while 50 are from its administrative department) with regard to initiatives pertaining to the enhancement of employee motivation. Morrisons supermarket is considered to be the fourth largest supermarket chain in the United Kingdom (Morrisons.co.uk, 2009). In Match 8, 2004, Morrisons finally merged with rival retailer, Safeway, after months of bidding, counter-bidding and other major investigations conducted by the government (Stevens, 2005; Wigham, 2004). With this, the Safeway brand has forever disappeared and hundreds of its employees have been effectively integrated into Morrisons supermarket (Wigham, 2004; Johnson 2004; Goudge, 2006). Naturally, employees coming from the acquiesced corporation face certain barriers with regard to the effective conduction of their duties as a part of Morrisons supermarket, thus affecting

AlfredHitchcock, Essay Example for Free

AlfredHitchcock, Essay Final Paper Mamet and Hitchcock’s Suspenseful Similarities While comparing the film’s Strangers on a Train, directed by Alfred Hitchcock and The Spanish Prisoner directed by David Mamet, two suspenseful mysteries unfold. In this essay I will compare both directors use of themes, tones, and camera effects to convey the thrilling story of a confused and tortured protagonist. While they are different plotlines, both stories overlap in many ways. Perhaps Mamet may have even made an homage to Hitchcock’s Strangers on a Train by mirroring various scenes and themes in The Spanish Prisoner. Strangers on a Train is the story of two strangers that meet on a train, but it is hardly that simple. One a tennis star, Guy Haines, and the other, a wealthy psychopath Bruno Anthony. Bruno proposes a scheme to Guy to kill someone the other person wants to dispose of, a â€Å"criss-cross†. Unknowingly, Guy agrees to kill Bruno’s enemy and vice versa. Bruno kills Guy’s wife that he had been trying to divorce, and expects Guy to kill his father. They get mixed up in a cat a dog chase of murder and confusion, which ended with Bruno’s death and Guy marrying the women he loved, Anne Morton. The Spanish Prisoner is titled from a con game that traps a mark into turning over thousands of dollars to scam artists. David Mamet character Joe Ross is a math genius that devised a process that will earn his company billions of dollars. The process is the maguffin (a typical trait of Hitchcock); we never find out what the process is, only that rival Japanese corporations will do anything to steal it. Joe Ross ends up happily ever after similarly to Guy Haines. Both stories reflect one another in multiple ways. One is that Bruno the sympathetic villain in Hitchcock’s Strangers on a Train that we love and hate is very similar to that of Julian ‘Jimmy’ Dell who elaborately tried to steal the process. We grow relationships with Jimmy Dell and with Bruno Anthony; they are both the catalyst of all bad that comes to the protagonist, yet each director makes them appealing and loveable. Both plotlines are obviously different, but Joe Ross is a similar reflection of Hitchcock’s creation of Guy Haines as well. Both men are mixed up in what they thought were brief encounters with ice or eccentric strangers. Yet both men get fooled along the way and get entangled in a web of lies, murder, and deceit. Mamet mirrors Hitchcock storyline in various ways throughout the films with character similarities again and again. On the plane ride back to the States, Susan asks Joe the films signature question: â€Å"Who in the world is what they seem? † In this scene, instead of a tr ain they are on an airplane, and instead of Bruno asking Guy a question, it is Susan to Joe. Inevitably they are the same. Susan endows doubt and a motive to do something out of character, much like Bruno’s question to Anthony, â€Å"My theory is that everybody is a potential murderer. Didnt you ever want to kill somebody? Say one of those useless fellows Miriam was running around with? † Each character is stricken with a striking comment that unravels the rest of their fate. In the same scene in the airplane Joe responds to Susan by retreating to the planes bathroom to unwrap Dells gift, which turns out to be a first edition of Budge on Tennis. The tennis theme is another similarity echoed in Strangers on a Train. Guy Haines is a pro tennis player and many of the scenes have imagery of tennis. Metaphorically it could represent the mental state of characters or plot, the back and forth of sense and logic. Later when Joe is trying to meet up with lawyers to discuss the process in Central Park, he goes onto a carousel. Mamet does no mistake by copying Hitchcock’s carousel tool as a dizzying climactic point. The spinning of the carousel signifies the mental state of both protagonists at the time. Each is on the verge of a breakdown, not knowing who to trust or what to do next. Camera angles enhance the scene in Hitchcock’s version because he uses high angle shots and differential focus on the faces of the patrons riding the carousel while the background spins quickly it creates a highly suspenseful and memorable scene. Hitchcock also used that little carnie man who crawled under the moving carousel, I was in awe of the camera angles throughout this scene, it made me hold my breath. The scene from The Spanish Prisoner where Joe was in the carousel was not as thrilling, the tone was different, he just walked around it slowly. The tones of the two scenes are like night and day. Hitchcock’s is loud and scary, while Mamet’s is eerily quiet and somber. Thematically they both explain the mental state of the protagonist, but Hitchcock’s tone is intense, fast paced, and surreal at times, while Mamet’s tone is cerebral and realistic. Not only are the characters, the themes, and elements comparatively similar, but also many of Hitchcock’s trademarks are found in both movies. One is the falsely accused man. This is present in Guy Haines, as well as in Joe Ross. Each protagonist is being chased for a crime they didn’t commit. It is a classic trait of suspense thrillers and is defiantly a major part of each film. The second trait is the guilty woman. This is present in Susan in Spanish Prisoner, and in Miriam in Strangers on a Train. Both directors convey police as idiotic throughout the movie as well, which is another Hitchcock trait. The final element is the pathological deviant. This is present in Bruno Anthony and in Julian ‘Jimmy’ Dell. This is the figure that spun the web of lies and created a â€Å"trustworthy† bond while in reality being completely crazed for a purpose that is unattainable. While both movies are similar in their theme, tone, characters, and director traits, they also vary in ways that make them unique. Both the stories are well conveyed due to the director’s clear point of view. One was referencing the other, both were gripping and suspenseful tales of an innocent man trying to fix a problem that they cant seem to solve. Mamet’s mirroring of Hitchcock was done well, but Hitchcock’s surrealistic shots and character like the carnie make it more interesting and compelling of a movie to me.

Isengard Biography :: essays research papers

ISENGARD Biography Isengard was formed during October 2002 by the two guitarists Ramy Sidky and Wael Sameh †¦Their aim was to create and develop artful and innovative melodic music . After a short period of time , the bassist Abdalla , who had been jamming with the guitarist Ramy Sidky for a long time , joined the band . Then an intensive seek for a drummer and a vocalist took place by the band members until the drummer Ahmed Abdelsalam joined the band . Knowing that power metal vocalists are rare species! The vocalist Yehia Khamees joined the band after a long search for one †¦ The band was completed then , and started working on some covers for Iron Maiden , Iced Earth and Manowar (these great bands are our heroes and teachers!) . No originals were done at this period . After nearly a month , the drummer Abdelsalam left the band as he was totally uninterested in this music . The band then had to look for another drummer quickly , as we were in a stage of growth †¦During this time , Foad Ahmed was appointed as an organizer for the band . This period was a period of inactivity for the band , as the band stopped jamming and rehearsing for a long time , especially when the bassist Abdalla left the band . That period was so bad for the band and the rest of the band members (Ramy Sidky , Wael Sameh , Yehia Khamees and Foad Ahmed) started looking for a bassist and a drummer . Many bassists and drummers were tried during this period and none of them was fixed in the band line-up †¦At that time , no new covers were done and the band was in a state of inactivity and just concentrated on getting a bassist and a drummer . Continuous search took place , until the drummer Moataz Rashad , who had also been jamming with the guitarist Ramy Sidky for a long time , was added to the band . After a very short period of time , the bassist Tarek , who played in Nemesis , joined the band †¦ This created a sort of ambition and enthusiasm for the band members , which lead to intensive

Bo Jackson Speech

The context Boo uses is he talks about his struggle growing up and how he got out of his comfort zone and overcame this problem. Boo also uses the method Extemporaneous to give his speech, he has a brief outline and he has taken time to go over his speech. While analyzing this speech my purpose is to watch Boo and his physical and visualization in his speech. While giving Bob's speech in the beginning he had very poor eye sight, he was limited with his eye sight because he was reading off f his paper.Boo did get better as his speech went on and he eventually stopped looking at his paper. He also was fair when it came to gestures, but his poster was great. Bob's appearance is good he is clean cut and wearing what everyone else is at the graduation. At times Boo showed no facial. He did not have and visual aids other than put an image in your head and making you think you can achieve your goal. Boo did not lack energy he had the crowd involved with his entire speech, and he had no prob lems with his microphone.One thing Boo did lack Is his vocal delivery; at times his voice would get scratchy and be had to hear. His voice was monotone at times, but he managed to work some energy into his voice. In the beginning of the speech he took a few vocalizes pauses and at the end It was hard to understand him for about ten seconds. Bob's speaking volume was good I would say he was normal at about 140 wimp and he messed on one or two words. His articulation was good he made sense and was always on topic with his speech and he did not have any articulation errors.Boo did a great Job on the beginning and ending on his word pronunciation. I did not notice any dialect, he did not miss pronounce anything so bad it made everything hard to understand. Bob's speech was not choppy nor was It smooth. Boo made a few mistakes early on In his speech but he made up for them at the end. He was reading off of his outline a lot In the first minutes of the speech. There for that made his spee ch choppy and he had a lack of eye sight. Boo could have worked on his fluency to Improve his speech.Boo was effective In his message peaking to the graduating class of 2009. He got his message across by having a great worded speech and Influencing the graduating class to be the best they can be. Bob's speech was the perfect length to get his point across say everything he needed to say and not lose his audience. Over all I thought Boo Jackson had a great speech, but his could Improve himself by knowing his speech better and being more fluent with his speech. Boo Jackson Speech By sukiyaki's problems with his microphone.One thing Boo did lack is his vocal delivery; at times e took a few vocalizes pauses and at the end it was hard to understand him for bad it made everything hard to understand. Bob's speech was not choppy nor was it smooth. Boo made a few mistakes early on in his speech but he made up for them at the end. He was reading off of his outline a lot in the first minutes o f the speech. Worked on his fluency to improve his speech. Boo was effective in his message worded speech and influencing the graduating class to be the best they can be. Bob's could improve himself by knowing his speech better and being more fluent with his

Culture Essay Example For Free - Free Essay Example

Sample details Pages: 11 Words: 3204 Downloads: 9 Date added: 2017/09/11 Category Sociology Essay Type Narrative essay Level High school Did you like this example? Youth culture in Paris Introductions Culture is defined as a way of living that has been adopted by people depending on certain factors such as races and beliefs. Age is also a factor that determines the culture that has been adopted by the people in a certain age bracket. It has been noted that different age groups adopt different cultures which satisfy their lives and make them enjoy it to their fullest. When we focus on the youths, they are seen to have a different culture than all the other people (Steinberg, Parmar Richard, 2006). The reason for this is because they are still young and are trying to explore all the different aspects of life. Most of them do not really care about what is good or what is bad as long as it makes them happy. The youth’s culture differs from one city to another and the urban youth culture is different from the rural youth culture. France has its economy flailing and its politics are in the correct line. It has also been noted that the youth culture is catching up with that of the world so that the sleepy arrondissements that once existed in the north-eastern part of Paris, have been transformed by both social and economic forces making it more vibrant and with many activities going on. Other businesses such as clubs have also been established in this place and this has opened up room for the social activities by the youths. This has been an improvement from their previous way of doing things and the drastic change has been noted by many people (In Gullotta In Plant In Evans, 2014). The museum that exists in the middle of the town has also seen rapid changes as many activities have been invented and especially by the multinational corporations since some Parisians do not want to be associated with some places. A globalized youth culture exists in all towns including in Paris. The youths want to have some connection with those of their neighboring cities and also adopt some practices that are present in their cultures. The adopted practices are then incorporated in their daily activities adding up to their culture. The reason why they do this is in the efforts to create their own identity and become different from others in different cities. It is true that the youths are the susceptible group that is so much into borrowing culture and in some cases the borrowed ways affect the production of a city either positively or negatively (Stecker, 1996). Some of these cultural practices include dress codes, aesthetics, language and ideologies. For example Japanese punk has revolved to the hip hop of Australia, and this has shown that youth subcultures are implicitly rebellious. They are seen to have a rejection of the culture of those who have been before them and want to create an identity of their own different from all the others there before. In this case, childhood has been seen to mean acceptance, adulthood to mean conservatism and youth to mean rebelliousness. What has bro ught all these changes in the youth culture is the cultural industry which deals with the production of the cultural commodities, marketing them and then distributing them to their potential customers and in this case, the youths. The youths have thus been in the front line to pick what they feel is good for their lives so that they can look as if they are advancing and living up to their age. This has however made them make the wrong decisions and thus contaminating their cultures. The buying of what is not necessary for their age has been happening and this has created the wrong picture of who the youths really are because their behavior does define them with a lot of pessimism. According to research, producers are not only making good thing for the youths but also things that will ruin their lives as they aim to impress them( In Gullotta,   In Plant In Evans, 2014). The youths however are straining to find out things that please them and make them get the recognition from others. In Paris, the youths are seen to have a different way of life as compared to the children and the adults. For example in cases of education, job and the specific culture pursuits the youths are seen to be more dominating than the adults and children. The youths are said to be the ones between the ages of 15 to 24 years and this means that at this stage, they are undergoing a transition from childhood to adulthood and the transition shapes them in a way that they become different and in most cases rebellious so that anything said against them is an offence (Steinberg, Parmar Richard, 2006). They want things to be done their way and never against them. They feel that all they do is right and no one should have a say on how they should live. The youths are then seen to have some powers that the adults and children do not have. In this sense, they are able to enjoy certain privileges that no other age group can enjoy. They are seen to have a special relationship with th e labor market so that they even receive favors. At this age, they prefer the agency relationship so that things are done for them by other people on their behalf. The number of youths in the education centers is large and this denotes that they dominate these places and development of their cultures is greatly influenced by this environment. It is seen as one of the incubation centers for the cultures associated with the youth. In these educational institutions, creation of groups happens so that in these groups, the students try to identify themselves and create a foundation of their youth life and their future life (Stecker, 1996). It has been that most issues associated with character change are experienced during the school life of most youths. The teachers and lecturers have a huge task of trying to shape the lives of these kids through guiding them towards the right direction. Though they face some kind of opposition from the youths, it still remains their obligation. T hrough the media, youths from Paris are able to get so much that they have not incorporated in their cultures. This is mostly through music that they listen to and watch on televisions. It has been noted that the youths have been allowed to listen to music that was prohibited in the past generations. Even though efforts have been made to ensure that they listen to the right type of music, they have failed as they spend very little time with their parents since most of the time they are in school or out with their friends (In Gullotta, In Plant In Evans, 2014). The message behind the music is a factor that triggers some hormones in the minds of many youths so that they yearn to change their way of living and try to live in the music world. The musicians influence these youths and especially through their attitude in life. They admire the musicians in a way that they want to be like them whether moral or immoral figures in the society. Not only does the music influence these p eople but also their way of viewing politics, corporate morality, personal morality and their sexuality as well. This is because of the voice of the musicians who are said to be the key players in the world of music. The youths therefore aim to look for fame through the musician’s way of life and words. They start changing their old ways of life and adopt the new ways learnt through the music (Steinberg, Parmar Richard, 2006). This has also enabled many youths to have the desire to sing with these musicians being their role models so that they adopt their ways fully. Every musician has the message that they want to drive home and some of them might be spreading their views or attitudes towards certain aspects of life. Through adopting such attitudes, the youths abandon their old ways and cultures and adopt new cultures. They live a life that is not theirs but they feel that they get the satisfaction that they need in their lives. Parisian youths have neglected their o ther influences such as the family and religion. It has been noted that most of them are in fact against their families and religion. In matters related with religion, these youths are more interested with what they can see rather than what is spiritual. Their spiritual growth has been deterred by their attitude about religion. They view religion as something that limits the extent of their happiness through prohibiting them from doing some things that are said to be evil in the believers’ realm (Steinberg, Parmar Richard, 2006). The religion is then abandoned and they try to look for other things that seem more satisfying such as music. In the past, the families played an important role in shaping the life of their youths. For example watching TVs, having computers, playing video games and others are things that used to keep the youths at home with their families and this strengthened the family bond. Today, the youths are detached from these things and have other thing s that they call important to do such as clubbing, parties and such. This has made them have a different view of things and thus changed their cultures. Clothing is another factor that has contributed to the youth culture. When a young person is able to dress to the occasion, they feel comfortable both in public and when associating with their colleagues who are their age mates in most cases. They view this as a way of attaining their personal identity and building their confidence in the presence of their fellows. With such a mentality, it is therefore clear that they will go for the newest fashions in town whether presentable or not, decent or indecent. They no longer care about what their clothes say about them as long as they feel good in them (Steinberg, Parmar Richard, 2006). Their clothes are not without labels which communicate a message about them. Their hairstyles also talk so much about which groups they belong to and who they associate with. The shoes that they w ear also show that they are in a certain group in the peer society. Their minds have been dominated by being like others and not being unique in their own ways. Through such a misconception, they have changed their cultures and others have completely abandoned theirs so as to be like others. According to psychologists, the life of a person goes through stages before one is mature. These stages represent different characteristics and it is seen that the most crucial stage is the adolescent stage which represents a time of identity crises. It is the time when youths want to explore everything for example ideas, their appearances and friends. The potential outcome of personal identification is identity diffusion or in other cases identity achievement. Identity achievement is where one is able to successfully develop their self esteem and is able to perform well in life (Stecker, 1996). Identity diffusion is then characterized by low self esteem, trouble when one is trying to mak e friends and very little or no success at all. The youths who belong to the category of identity diffusion have poor skills in solving problems and thus live a miserable life. It is at this stage that youths pull away from their parents and try to identify themselves with others for example their school mates. It is also at this stage that youths want to change their lives and live their way. They end up wanting to make decisions on their own without consulting anyone and it is in this stage that some get lost in some cultures that they adopt. According to studies, parents are seen to be overprotective of the female gender than the male gender and this has resulted to the males being given privileges such as driving when they are still young. This has also led to the male generation being independent of their parents when they are still young while the female are dependent on their parents. It is thus clear that the males are more affected by the change in cultures through tryin g to identify their position in the society. They go through so many challenges that make them look for ways to adapt in the new environment within which they operate or are supposed to live in. On the other hand, the females are looked after by their parents and this limits them to enjoy their youth (Jin, 2011).  . Therefore, when they get a chance to do so, they overdo things and gain the rebellious spirit against their parents, adopt new living styles as well as cultures. This is another factor that has in a big way affected the cultures of youths. The struggle to keep their girls away from the so called bad living styles, have bore no fruits to many parents as they cannot be with their kids throughout their entire lives. This has thus led to change in the cultures of the youths from the original which is the one they have been brought up with to the current which is the way they want to live. Social economic factors also affect the youth culture so that some youths will always want to have all that they want in life at their disposal. In this case, those from a high social class are thus able to do all that they treasure since they have the resources that they need for such products. They go ahead to make others feel inferior since they don’t rank in the same position. This makes them have their culture as they are also able to associate with the so called best crews in their schools or colleges for example. On the other hand those that may not have the resources to acquire them all that they need, may try in all ways to have a social class in which they do not fit (Stecker, 1996). They thus end up engaging in activities that are out of the ways of their cultures which means that they attain a new identity and a new way of life. Money is a determinant to the youth culture adopted by different individuals in Paris. It has also been noted that the social classes that these youths have created are a wheel to their cultures. This means that they form cultures depending on their social classes and live up to this culture which may be against their parents and the society. Social media has been a contributing factor to the youth culture in Paris. Through this media, connections are created with many different people from different nations and races. When the young people are exposed to all these different ways of living, they are then left with no option but to try and be like their friends from other countries. Such media includes face book, twitter instagram among others. They are therefore able to share their opinions and advice each other on how to tackle life without consulting their elders (In Gullotta, In Plant in Evans, 2014). They then go ahead to trying these new ways of life as they are advised by their friends, dress like they do and associate with such people as their friends. This has strengthened the youth power so that going against them is a major problem whether by parents or the governments. T hey believe that they are always right and should be given the go ahead to exercise their culture irrespective of its fitness in their society. It is thus through social media that the youth culture is spreading at a high rate and dynamically being adopted all over the world. The youth stage is quite critical and it is still the same time when both males and females are in the process of mingling so that they can be in relationships with those that they love whether friends or soul mates.    In the process of relationship identification, they are faced with many challenges as they want to be up to the level of their friends in a way that they want to do as per their expectations in this process of building up relationships, the youths in most cases have to change their old ways and try to adopt the new ways which align with those of their friends (Jin, 2011). They need to show that they belong to a certain class and can do all that they wish and for that reason, they have to try and keep up to the ways of the new friends or those that they relate with. The building up of this identity is a process which requires time before it is fully developed.   It also takes them a lot of commitment to maintain these relationships which then means that they have to leave some ways of living and have a new lifestyle hence a new culture. Role models are another factor that affects the youth culture so that the choice of their heroes and heroine determine the kind of life that they will live. This is because the lives of their role models are the same ones that they want to lead and live (Steinberg, Parmar Richard, 2006). They want to be similar to their role models and achieve the fame or prominence that they have in their lives. Through striving to have such a life, they end up having to adopt some of their ways in their lives so that their cultures go through rapid changes.   It has also been noted that marital status of individuals affects their cultures a nd this is much to do with the youth so that those who are still single go out of their way to do things their own way which pleases them while the married ones are bound to their families and observe the family culture. In conclusion, youth culture has gone through advancements and rapid changes which have been caused by the needs and wants of a satisfying culture by the young generation in Paris. They strive to have the best kind of life through the things that they do which are then translated in their culture which they have adopted (Jin, 2011).  . Since the youth stage is a transition from childhood to adulthood, they then feel that their culture should be unique and having certain characteristics that are not present in the other ages. Local factors as well as global factors have then contributed to the youth culture either positively or negatively depending on how individuals are able to cope with the changes. References In Gullotta, T. P., In Plant, R. W., In Eva ns, M. A. (2014).  Handbook of adolescent behavioral problems: Evidence-based approaches to prevention and treatment. Jin, D. Y. (2011).  Global media convergence and cultural transformation: Emerging social patterns and characteristics. Hershey, PA: Information Science Reference. Stecker, P. (1996).  The fashion design manual. Melbourne: Macmillan Education Australia. Steinberg, S. R., Parmar, P., Richard, B. (2006).  Contemporary youth culture: An international encyclopedia. Westport, Conn: Greenwood Press. Don’t waste time! Our writers will create an original "Culture Essay Example For Free" essay for you Create order